Customer Feedback Sparks Development of Newest Version of Software

Active Modules Inc. Announces Active CRM 1.1

CHARLESTON, SC- April 25, 2007 (PR WEB) - Active Modules Inc., a leader in modular software development, announced a new version of their Customer Relationship Management (CRM) application, Active CRM™. This latest release is a result of customer feedback from current users and builds upon the original version while adding increased benefits.

The major updates are in the sales and marketing module and are designed to manage leads more effectively and provide a seamless transition throughout the sales cycle. The leads section was re-written so that it is easier to use and track potential customers. The updated leads section features automated communications and has print and export functions.

Custom fields were also designed for leads, customers and companies and allow users to manage specific data for their own requirements. A template library was also added to streamline communication tasks, improve response time and ensure consistent messaging.

In addition to the new benefits, Active CRM 1.1 also includes the core features that make Active CRM the perfect solution for simplifying the communications process. Active CRM is a browser-based application that allows for easy maintenance, remote access and minimal workstation requirements. Its role-based security provides organizations with varying levels of data security. The scalable architecture leveraging proven technologies allows companies to expand the application as their business grows by easily integrating to other modules or software applications built on the same platforms.

Active CRM is easy to install on an existing server and has low implementation costs.

Active CRM 1.1 is available now at www.activemodules.com, a free demonstration can also be requested by contacting sales@activemodules.com.

About Active Modules, Inc.

Active Modules Inc., headquartered in Charleston, SC, is a software development company offering custom solutions focused around DotNetNuke® and the Microsoft® .NET Framework. Active Modules has quickly become known for producing several of the top modules for the DotNetNuke® Web Application Framework. Active Modules consists of modular software products for customer relationship management (CRM), on-line communities, and e-commerce functionality. For additional information or product demonstrations, visit http://www.activemodules.com.

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